NIKOLAI PETUKHOV
Selected Works
Info
What I do
I craft visual identities, films, and digital experiences that connect emotion with design. My work blends storytelling, aesthetics, and strategy — helping brands and creative projects communicate with clarity and depth.
My background
Originally from Yakutsk, Russia, I’ve worked across design, media, and technology — from creating brand identities and kinetic campaigns to leading film and visual storytelling projects at UC Berkeley. My experience spans startups, cultural organizations and independent creative ventures across the U.S. and abroad.
My approach
Good design isn't just about looking good — it's about understanding people. I pay attention to what matters, ask the right questions, and turn those insights into visuals that actually resonate. The best work feels intentional but never forced.
