Branding 2023
Expansion Pictures
Where film, design and imagination expand.
Overview
Co-founded a 40+ member student film club with 90% retention, and designed all of its branding
Expansion Pictures, UC Berkeley’s student-run film and animation organization, needed a brand identity that reflected creativity, collaboration, and cinematic energy.
I designed a bold, metallic visual system inspired by the language of motion pictures — pairing 3D chrome typography, spotlight gradients, and reel motifs. The result is a dynamic identity that celebrates the magic of storytelling and positions the club as a hub for emerging filmmakers and designers at Berkeley.
The work
