Nikolai Petukhov
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Code of Beauty

Client Tiffany

Code of Beauty

Designing the invisible code of beauty

Role
Brand identity, web layout & content direction
Year
2024
Client
Tiffany
Location
San Francisco, CA

Overview

Digital editorial platform

The Secret Code of Beauty is a digital editorial project exploring aesthetics, care, and style through a refined visual language. I developed the brand identity, website layout, and content direction to evoke a sense of calm luxury and intellectual depth — positioning it as a modern platform for thoughtful beauty and design narratives.

The work

Code of Beauty